The trade show just ended in Tokyo was certainly not one of the most crowded, but the results that CFG srl has taken home from the East are certainly positive, since the company in Traghetto d’Argenta (Ferrara) was able to focus on quality and not quantity, and the show opened a door for small high-precision products in the market of the Land of the Rising Sun.
This year, M-Tech suffered the effects of the Coronavirus, with a decline in the number of visitors, despite it being one of the major international shows of the manufacturing sector, and the leader in Asia. A full 2,030 exhibitors were expected (1,240 for the M-Tech area alone), but only 1,650 actually attended, representing a 20% drop. The same was true of visitors, who were expected to be 80,000. However, this situation actually benefitted CFG srl, the only Italian company at the 24th edition of Mechanical Components and Materials Technology Expo. CFG srl’s booth was particularly well-finished and elegant, featuring the ancient Japanese art of ikebana with flowers whose stems were made of small-diameter chromed bars produced by the company from Ferrara. The booth was designed in collaboration with the Japanese design studio Sakura International Inc and Italian graphic studio Imago Atelier. The stand’s design caught the eye of many of the visitors, companies and partners present at the show.
Thanks to the calmer atmosphere, CFG’s staff was able to meet companies and calmly explain what makes us unique. They were also able to suggest customised solutions for each customer, focussing on small and very small products that require better quality of execution. This approach focussed on quality and not quantity, which has been CFG’s focus in Asia, but also on the western market, and that has always been successful for the company.
“We are very pleased with the contacts and the relationships we established in Japan,” explained Export Manager Eleonora Carola, “It doesn’t matter that there were fewer booths: the smaller visitor numbers and less stress let us get to know the people interested in our products better and propose customised solutions for each customer. We were also able to establish partnerships with other companies, without focusing on bigger volumes that would have hurt us. Our courage to attend M-Tech in Tokyo paid off completely.”