CFG is looking to the future and expanding its horizons: the company has already completed negotiations with an exclusive South Korean distributor to market CFG products on the Asian market. Robust Trading Co. Ltd will serve as intermediary between CFG and customers on the Asian market, thereby tearing down both spatial and linguistic walls. This new market values trust between manufacturer and purchaser. So, CFSG’s marketing strategy will be based on presenting the brand and its products to potential customers in order to create customer loyalty.
CFG is clearly looking to a more merit-based market that rewards the excellence and characteristics of certain products in the mechanical sector, especially in tempered and tempered-chromed bars. Our South Korean distributor is already hard at work, accompanying a major South Korean company on a visit to CFG from 16 to 18 February to sign an exclusive supply contract that will pave the way for the introduction of a new product line on the Asian and North American markets.
“This is a very important step for our company,” explains Stefano Albiero, the company’s sole board member, “in part because the aim of this agreement is to boost the impact of our presence at the Tokyo trade show at the end of the month.”
CFG is constantly evolving and has decided to tear down European borders, by creating trade relationships with solid and dynamic markets that reward quality and relations of trust.